More Jojoba Benefits
Jojoba Benefit: Oxidative Stability Adds Shelf Life
Jojoba's extreme oxidative stability adds shelf life to products and reduces the need for anti-oxidants,
preservatives and stabilizers. The growing evidence of the harmful effects of oxygen free radicals in
many conditions increases the importance of continued oxidative stability after application. Natural
jojoba oil's unique esters and three types of tocopherols give it extraordinary oxidative and thermal
stability. Jojoba's flammability at 640 F is even superior to silicone's at 400-500 F . Jojoba's
nonvolatility reduces VOC's. It can be stored for long periods of time without becoming rancid or
depleting antioxidants.
Jojoba Benefit: Well Established Safety
The safety of natural jojoba oil is well established (see Tech Info). Jojoba is not an irritant to
the eyes or skin, is neither allergenic nor comedogenic and does not promote contact sensitization.
University of Michigan studies conclude that five common bacteria including Staphylococcus aureus and
Psuedomonas as well as the fungus Candida albicans were not capable of growing in jojoba oil. In
addition to these studies, use of thousands of products containing jojoba by millions of consumers
over the past 25 years without adverse effects attests to its safety.
Natural jojoba's moisture control and superb emolliency can help meet today's requirement for simpler
ingredient lists by replacing combinations of mineral oil, triglycerides, lanolin, squalene and synthetic
esters. Its oxidative stability, thermal stability and lack of support for microbial growth can also
decrease your product's dependence on antioxidants, preservatives and stabilizers.
Jojoba Benefit: Name Recognition Sells Products
In this time of chemical phobia, increasing numbers of people turn to jojoba, the simple name they know
and trust. Since we started Purcell Jojoba 25 years ago the jojoba market has grown from a few drums to
the current 12,000 drums a year. Jojoba effectiveness and safety is appealing. Natural botanical jojoba
is a premier environmentally friendly ingredient.
Ecologists acclaim Jojoba trees' efficient use of the sun's energy to convert air and water into pure
liquid esters. Jojoba plants conserve water, prevent soil erosion, improve air quality, and the product
even helps save sperm whales, the one other source of natural liquid wax esters. Jojoba is truly a
renewable resource.
Beneficial natural jojoba with its excellent name recognition helps today's conscientious consumers
make the right choice.
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